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Highlight Printing, Minneapolis, MN: Print Budget: How To Save Money On Your Printing, Tip #2

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Highlight Printing, a local printer near downtown Mpls, MN (with convenient parking!) has tips on how to spend less on printing:

Tip #2: Use a “Shell and Imprint” Program, also known as a “Stationery Fulfillment Program”.

“Shell and Imprint Program” definition: A system of pre-printing the static information on an inventoried item (business cards, for example) that will, on-demand, be imprinted with the variable (or personalized) information.

How it works:

Aol Mail Stationery

  • Step 1: Produce the shells: Usually it is the “shell” (the logo, tagline, and other static info) that is the most intricate and colorful design-wise. Because of the set-up involved in printing, it saves money to order larger quantities at one time rather than little bits several times. The more intricate the “shell” design (foil, embossing, multiple colors, etc.), the more this holds true. Shells can be amazingly inexpensive (depending on the design, of course).
  • Step 2: Imprint the shell with the personalized info: usually it is the imprint that is the simple, often 1 color, part of the piece. Imprinting, particularly digital imprinting, is very inexpensive. (We can also make it super-easy, too! With an on-line ordering system that offers an immediate PDF proof, lay-out guidelines, ordering guidelines and ordering privelage rules built right in, the process couldn’t be any easier.)
Stationery

Who it works for:

  • Companies with multiple locations
  • Distant sales offices
  • Companies with kiosks or micro-offices
  • Advertising initiatives with different offers, information, or expiration dates
  • Any company that has even just a few employees that have business cards

What it works on:

  • All Business Stationery (business cards, letterhead, envelopes, note-cards, note-pads)
  • Brochures (personalize the info, the location or the offer)
  • Coupons (perhaps an A/B split to test which offer gets the most hits)
  • Training materials (can make more of an impact if they are personalized in some way)
  • Certificates and Awards (with variable data with the winner’s name)
  • Forms (again…multiple locations??)

Additional Benefit:

  • It gives the manager of the program more control over the look, design and quality.
  • We don’t charge for managing the inventory of the shells!

We have saved our clients untold amounts of money by implementing this process: from 5 person offices to huge corporations with many national and international location. We have experience with everything from translation to international shipping.

If you are interested in discussing how we may be able to save you money in this way (or any other suggestions we may have – we offer a FREE PRINT-SPEND ANALYSIS program), please contact us @ 612.522.7600 or through our website @ www.highlightprinting.com. Also, we welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry. Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s. The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution. You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE.

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